Mens markedet for smartphones og tablets har buldret af sted, har chipgiganten Intel stået på sidelinjen og kigget på den enorme succes, konkurrenten ARM har haft med processorer til dette marked.
Frustrationen har fået Intel til at ændre strategien og satse markant på processorer, der kunne løse samme opgave lige så godt, og nu kommer så første bud på en smartphone med Intel indeni.
Xolo X900 hedder den indisk producerede Android-telefon, som i første omgang kun kommer til salg i Indien, til en forventet pris på omkring 2.400 kroner.
Det skriver Intel i en pressemeddelelse.
Processoren er en Intel Atom Z2460, der består af en Medfield-processor på 1,66 gigahertz og en 400 megahertz grafikprocessor.
En sammenligning - ud fra Intels egne målinger - har vist, at Z2460-processoren sagtens kan konkurrere med de processorer, der bliver brugt i topmodeller som Samsung Galaxy Nexus og iPhone 4S, både på rå regnekraft og på strømforbrug. Det har it-mediet Anandtech tidligere skrevet i en gennemgang af teknikken bag Z2460-processoren.
Netop strømforbruget har været Intels akilleshæl i konkurrencen med ARM-modellerne.
Xolo X900 kommer med en skærm på fire tommer og opløsningen 1024 x 600 pixels, samt alt hvad man ellers forventer af en smartphone i det prisleje i dag.
XOLO X900, First Smartphone with Intel Inside
Launches in India Market
XOLO X900 Brings the Best of Intel Computing to Mobile Users in India
New Delhi, India, April 19, 2012 – Intel Corporation and Lava International Ltd., one of India’s fastest-growing mobile handset companies, today announced the general availability of the XOLO X900, the first smartphone with Intel inside. The device will be available to customers for purchase beginning 23rd April at a best-buy street price of approximately INR 22000.
Lava also announced its long-term partnership with Croma, a national chain of mega stores of consumer electronics and durables, for promotion and sale of the XOLO X900.
The partnership between Intel and Lava was announced at Mobile World Congress in Barcelona in February. The XOLO X900 is based on Intel’s smartphone reference design featuring the Intel® Atom™ processor Z2460 with Intel® Hyper Threading Technology and supporting HSPA+ 3G connectivity.
The high-performance 1.6 GHz Atom™ processor with Hyper Threading Technology brings speed and multi-tasking performance to consumers’ fingertips. The leading-edge 400 MHz graphics clock and the full 1080p HD video encoding and playback make this phone a perfect entertainment device, providing users with an immersive gaming and video experience. It also features an 8-megapixel camera delivering advanced imaging capabilities including burst mode that allows 10 pictures to be captured in under a second.
The XOLO X900 is housed in a sleek design with a 4.03-inch high-resolution LCD touch screen for crisp text and vibrant images. At launch, the X900 will run on Android Gingerbread*, with a planned over-the -air software upgrade to Android’s Ice Cream Sandwich* platform shortly thereafter. Intel’s technology enables a high-performance user experience, all while maintaining great battery life – up to 5 hours of 3G browsing, 45 hours of audio and 8 hours of talk time.
“Through XOLO X900, we are happy to bring to the Indian market a device that addresses the needs of those for whom speed and performance matters. After our success in feature phones with over 10 million happy customers in under 3 years, XOLO will be a differentiated player in the fast-growing smartphone segment. The initial reviews of XOLO X900 have been very positive and independent benchmarks clearly point to the fact that when it comes to speed and performance, XOLO X900 is the gold standard,” said Vishal Sehgal, co-founder and director, Lava International.
“The first smartphone with Intel inside is now available to Indian consumers,” said Mike Bell, Intel corporate vice president and general manager of the Mobile and Communications Group. “The boundaries of personal computing are expanding. As we enter the India market with our first smartphone from Lava, the device not only showcases the rich capabilities and user benefits of Intel computing, but also highlights the exciting possibilities of what’s still to come.”
Commenting on the long-term strategic partnership with Lava, Ajit Joshi, MD and CEO, Infiniti Retail Limited, said “We at Croma are extremely pleased to collaborate with Intel and Lava to get this exciting new product into the market. We always endeavor to get the latest and best products first to our consumers and this is a step in that direction. We are very optimistic about the prospects of this exciting new product.”
Starting 23rd April, the XOLO X900 will be available for purchase to customers from Croma and Xolo.in, followed by availability in other retail chains, general trade and online stores from early May.