Facebook køber Instagram for 5,7 milliarder kroner

Den populære billedtjeneste Instagram er blevet opkøbt af Facebook for én milliard dollars. Det sker kort tid før Facebook går på børsen.

Folkene bag det ét år gamle firma Instagram kan nu se frem til en økonomisk gylden fremtid.

Den uhyre populære billedtjeneste er nemlig blevet opkøbt af Facebook for en rund milliard dollars, cirka 5,7 milliarder kroner, som bliver betalt både i kontanter og i aktier i Facebook. Det oplyser Facebook i en pressemeddelelse.

Facebook ønskede at give brugerne bedre muligheder for at dele billeder, men i stedet for at forbedre de eksisterende muligheder i Facebooks egen løsning, valgte man altså at opkøbe Instagram.

Billedtjenesten, der gør det nemt at dele billeder taget med mobilen, har kun 13 medarbejdere og havde indtil for nyligt kun en applikation til iOS, mens Android-versionen kom i sidste uge. Der er over 30 millioner iOS-brugere, mens der i løbet af få dage kom én million Android-brugere ind i folden.

Facebook er på vej til at blive børsnoteret, og direktør Mark Zuckerberg skriver på sin Facebook-profil, at opkøbet er usædvanligt for Facebook, og at der næppe vil blive købt andre firmaer med så mange brugere fremover.

Facebook to Acquire Instagram

Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices.

The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.

Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.

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